Dealer MAP Policy

General Pricing Policy

Manufacturer’s Suggested Retail Prices (MSRP) for Korkers are set annually and are subject to change.  Korkers may adjust MSRP upon 30 days written notice. Korkers’ Minimum Advertised Price (MAP) is equivalent to our MSRP.  It is the company’s policy that Korkers products should not be advertised for sale at prices below MAP.

Minimum Advertised Price (MAP) Policy

Korkers is committed to the absolute best in product technology and innovation and being a premium footwear brand.  As such, we choose retail partners who share our philosophy; those who provide premium service to the consumer and enhance our efforts to develop a legacy of quality products delivered with excellent service.  To help achieve these goals, Korkers has established a unilateral policy regarding the minimum advertised price (MAP) of its products.


This policy applies to the advertising of Korkers-branded product by retailers.  Unless stated otherwise in writing by Korkers Products, LLC, the minimum advertised price (MAP) for any Korkers product is the manufacturer’s suggested retail price (MSRP).  This policy does not apply to the actual price at which Korkers products are sold by retailers.  Each retailer is free to independently determine its actual retail price for Korkers products.

Unless subject to an exception below, any retailer advertisement that presents Korkers products at a price below MSRP/MAP is a violation of this policy.  These types of advertisements include:

This policy applies to all forms of advertising, including the following:


This policy does not apply to the following:


In response to any violations of this policy, Korkers, at its unilateral discretion, may take the following actions:


Compliance with this policy is entirely within the control of the retailer.  This policy is non-negotiable and modifications will not be made for any retailer.  Korkers cannot and will not discuss this policy outside of providing the terms of the policy and examples of compliant and non-compliant advertising.

We do appreciate input and feedback from our retail partners.  If you have comments or concerns about this policy, please submit them in writing by email to

 updated February 21, 2020